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Designing human, immersive
experiences for everyone.
Who is Keigan?
Designing human, immersive
experiences for everyone.
Who is Keigan?
Introduction
Hey there, I’m Keigan K. Greaves, an American-Barbadian designer based in New York City. I bring over six years of experience crafting product experiences that lie at the intersection of user psychology, business strategy, and data-driven insights. My approach is rooted in collaboration, partnering closely across UX, product, and engineering to turn ideas into meaningful, high-impact solutions. From politics to e-commerce, telecommunications to consumer electronics, I’ve led design efforts that not only resonate with users but also drive measurable business outcomes.
Great design is built on clarity, intention, and meaningful collaboration. Currently at Level Studios (Publicis Groupe) in New York City, I strive to bring this philosophy to life by grounding ideas in real user needs and partnering with cross-functional teams to develop solutions that are both thoughtful and scalable. My goal is always to reduce friction, elevate usability, and ensure that every decision supports the user journey and the broader product vision.
At Level Studios, I’ve had the opportunity to design across a range of industries—supporting the Brightspeed client account, contributing to public health initiatives with the CDC, and collaborating with a globally recognized technology company based in Cupertino, California.
Design Principles
01
Set the Foundation
Before any visual design begins, the focus is on understanding the problem space. I approach each project by identifying core business goals, clarifying user needs, and synthesizing insights from user research, behavioral data, and informal stakeholder feedback. This phase sets the foundation—defining clear objectives, briefs, and workback plans to keep strategy front and center.
01
Set the Foundation
Before any visual design begins, the focus is on understanding the problem space. I approach each project by identifying core business goals, clarifying user needs, and synthesizing insights from user research, behavioral data, and informal stakeholder feedback. This phase sets the foundation—defining clear objectives, briefs, and workback plans to keep strategy front and center.
02
Design with Intention
I apply atomic design principles to build scalable systems that adapt to evolving product requirements. From early-stage wireframes to polished user interfaces, I focus on the entire user journey—shaping experiences that balance creativity, usability, and structure. This approach connects the micro and macro—one element at a time.
02
Design with Intention
I apply atomic design principles to build scalable systems that adapt to evolving product requirements. From early-stage wireframes to polished user interfaces, I focus on the entire user journey—shaping experiences that balance creativity, usability, and structure. This approach connects the micro and macro—one element at a time.
03
Collaborate in Real-Time
Design doesn’t happen in a vacuum. I participate in daily stand-ups and cross-functional check-ins—presenting ideas, gathering stakeholder feedback, and iterating on work through real conversation. This creates a continuous loop of listening, refining, and delivering intentional solutions as a team.
03
Collaborate in Real-Time
Design doesn’t happen in a vacuum. I participate in daily stand-ups and cross-functional check-ins—presenting ideas, gathering stakeholder feedback, and iterating on work through real conversation. This creates a continuous loop of listening, refining, and delivering intentional solutions as a team.
Recent work
At Level Studios, a full-service creative agency, I design digital experiences that bridge strategy, design systems, and user needs. Working across cross-functional teams, I deliver scalable, intentional solutions that align with client goals—from early exploration to high-fidelity execution.
At Level Studios, a full-service creative agency, I design digital experiences that bridge strategy, design systems, and user needs. Working across cross-functional teams, I deliver scalable, intentional solutions that align with client goals—from early exploration to high-fidelity execution.
Brightspeed is one of the largest internet providers in the U.S., focused on delivering high-speed broadband to underserved communities. As part of their internal creative team, I help shape digital experiences through scalable systems and intuitive, user-focused design.
Brightspeed is one of the largest internet providers in the U.S., focused on delivering high-speed broadband to underserved communities. As part of their internal creative team, I help shape digital experiences through scalable systems and intuitive, user-focused design.
I assisted in design deliverables for the CDC’s Tips From Former Smokers campaign—designed to support health messaging through clear, empathetic storytelling and purposeful design.
I assisted in design deliverables for the CDC’s Tips From Former Smokers campaign—designed to support health messaging through clear, empathetic storytelling and purposeful design.
For Ethereal Elixirs, a skincare brand rooted in intentional, ingredient-focused self-care, I led design and e-commerce development to bring its vision to life online. From branding to digital experience, the work reflects EE’s mission to deliver lightweight, multifunctional products that nourish, restore, and empower everyday routines.
For Ethereal Elixirs, a skincare brand rooted in intentional, ingredient-focused self-care, I led design and e-commerce development to bring its vision to life online. From branding to digital experience, the work reflects EE’s mission to deliver lightweight, multifunctional products that nourish, restore, and empower everyday routines.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
At Level Studios, a full-service creative agency, I design digital experiences that bridge strategy, design systems, and user needs. Working across cross-functional teams, I deliver scalable, intentional solutions that align with client goals—from early exploration to high-fidelity execution.
At Level Studios, a full-service creative agency, I design digital experiences that bridge strategy, design systems, and user needs. Working across cross-functional teams, I deliver scalable, intentional solutions that align with client goals—from early exploration to high-fidelity execution.
Brightspeed is one of the largest internet providers in the U.S., focused on delivering high-speed broadband to underserved communities. As part of their internal creative team, I help shape digital experiences through scalable systems and intuitive, user-focused design.
Brightspeed is one of the largest internet providers in the U.S., focused on delivering high-speed broadband to underserved communities. As part of their internal creative team, I help shape digital experiences through scalable systems and intuitive, user-focused design.
I assisted in design deliverables for the CDC’s Tips From Former Smokers campaign—designed to support health messaging through clear, empathetic storytelling and purposeful design.
I assisted in design deliverables for the CDC’s Tips From Former Smokers campaign—designed to support health messaging through clear, empathetic storytelling and purposeful design.
For Ethereal Elixirs, a skincare brand rooted in intentional, ingredient-focused self-care, I led design and e-commerce development to bring its vision to life online. From branding to digital experience, the work reflects EE’s mission to deliver lightweight, multifunctional products that nourish, restore, and empower everyday routines.
For Ethereal Elixirs, a skincare brand rooted in intentional, ingredient-focused self-care, I led design and e-commerce development to bring its vision to life online. From branding to digital experience, the work reflects EE’s mission to deliver lightweight, multifunctional products that nourish, restore, and empower everyday routines.
Skills
01
UI/UX Design
Skilled in delivering end-to-end UI/UX solutions that balance clarity, usability, and visual polish. Experienced in creating wireframes, interactive prototypes, and high-fidelity designs that translate seamlessly into production. Known for bridging strategy and execution—ensuring each experience is thoughtfully structured and developer-ready.
02
Creative Direction
Experienced in creative direction across digital products and brand experiences—guiding visual strategy, storytelling, and execution from concept to delivery. Comfortable leading collaborative reviews, presenting to stakeholders, and providing thoughtful feedback that sharpens design outcomes. Known for pushing ideas forward while preserving clarity and cohesion across touchpoints.
03
Digital Design
Spans from crafting visual concepts in Photoshop and Illustrator to delivering polished, high-impact assets across web and product. Skilled in creating clean, purposeful layouts, branded visuals, and responsive design elements that align with both user needs and business objectives. Well-versed in adapting brand systems across platforms while maintaining visual consistency and clarity.
01
UI/UX Design
Skilled in delivering end-to-end UI/UX solutions that balance clarity, usability, and visual polish. Experienced in creating wireframes, interactive prototypes, and high-fidelity designs that translate seamlessly into production. Known for bridging strategy and execution—ensuring each experience is thoughtfully structured and developer-ready.
02
Creative Direction
Experienced in creative direction across digital products and brand experiences—guiding visual strategy, storytelling, and execution from concept to delivery. Comfortable leading collaborative reviews, presenting to stakeholders, and providing thoughtful feedback that sharpens design outcomes. Known for pushing ideas forward while preserving clarity and cohesion across touchpoints.
03
Digital Design
Spans from crafting visual concepts in Photoshop and Illustrator to delivering polished, high-impact assets across web and product. Skilled in creating clean, purposeful layouts, branded visuals, and responsive design elements that align with both user needs and business objectives. Well-versed in adapting brand systems across platforms while maintaining visual consistency and clarity.
01
UI/UX Design
Skilled in delivering end-to-end UI/UX solutions that balance clarity, usability, and visual polish. Experienced in creating wireframes, interactive prototypes, and high-fidelity designs that translate seamlessly into production. Known for bridging strategy and execution—ensuring each experience is thoughtfully structured and developer-ready.
02
Creative Direction
Experienced in creative direction across digital products and brand experiences—guiding visual strategy, storytelling, and execution from concept to delivery. Comfortable leading collaborative reviews, presenting to stakeholders, and providing thoughtful feedback that sharpens design outcomes. Known for pushing ideas forward while preserving clarity and cohesion across touchpoints.
03
Digital Design
Spans from crafting visual concepts in Photoshop and Illustrator to delivering polished, high-impact assets across web and product. Skilled in creating clean, purposeful layouts, branded visuals, and responsive design elements that align with both user needs and business objectives. Well-versed in adapting brand systems across platforms while maintaining visual consistency and clarity.
Contact
Let’s work.
Excited and open to new opportunities to craft equitable and meaningful experiences.
Keigan Greaves, Product Designer
Contact
Let’s work.
Excited and open to new opportunities to craft equitable and meaningful experiences.
Keigan Greaves, Product Designer
Contact
Let’s work.
Excited and open to new opportunities to craft equitable and meaningful experiences.
Keigan Greaves, Product Designer